capture the hearts of your audience
BRAND with PERSONALITY?

go beyond what is ordinary

Let's Have a conversation and Kick Start this Journey
of Brand Building Activation

Because you're not ordinary

Stop feeling stuck and wondering what's next?
Book a time for us to have a 121 for 20mins.

OR

TAKE THE BRAND PERSONALITY QUIZ

Start with finding out your Brand Personality

Take the Brand Personality Quiz

Tantalise your brand and help it to find its personality.

Which BRAND PERSONALITY ARE YOU?

the founder of OSTRICH180

Hello

I'm Charli Fels,

I believe that a business without a brand personality,
is a business without soul.

Brand Activator & Visual Articulator

THE SOUL PSYCHOLOGY OF BRANDS

power

pivot

position

experience the power of brand PERSONALITY

Align your soul purpose; know what you want to be known for.

Own your magic
Know what you stand for

Unleash your Brand & message fearlessly to the world with truth,
courage & conviction

+

purpose

experience the power of extraordinary branding

Click on the word to find out the
real meaning.

experience the power of extraordinary branding

Aligning with your soul purpose

purpose

experience the power of extraordinary branding

Click on the word to find out the
real meaning.

pivot

purpose

experience the power of extraordinary branding

Unleashing your magic and Brand of Awesomeness to the world with truth, courage & conviction

Click on the word to find out the
real meaning.

services in

Do YOU feel stuck with your brand,
disconnected from your brand
and kind of got your head in the sand

I help you to
build your brand with personality where your clients
ONLY HAVE EYES FOR YOU!

your divine breadcrumb has landed you in the right place.

Well Hello there!

Why does this matter?
because when you are stepping into your brand as you (authentically you) AND you execute with a strong brand personality, your messaging is easier to write; your decision making in your business becomes intentional not random acts of FOMO or trends; your voice resonates to the right people and deep impact takes place for the people and connections you are building.
You light up because you are being true to you.

How do you build a brand that is head and shoulders above the crowd?
Use your inner matrix + brand with personality

The ego mind pulls us away from the truth.

The ego mind makes us feel safe, protected, defeated.
We become stuck & stale.

What is pulling your attention away from building a strong, brand-centric approach to building your business?

I help you develop your brand from a place of knowing (the internal you); anchoring and aligning with strategy.

Building brands.

A 30 min conversation, virtual coffee, protein ball or a crunchy biscuit.

Check my calendar to book a spot.
I'd love to chat

A BRAND STRATEGY ACTIVATION CALL

#sheisnotordinary

Charli

go beyond what is ordinary

let's talk

Client Love

I had no idea about branding and were I sat in the market. The Brand Personality Quiz is a very powerful process. It was a real eye opener, and it was really really interesting to understand what my business archetype profile is and how I can communicate that now to people. It's given me a really good sense of how to position myself in the market and how to promote myself, how to present myself moving forward which before I was very lost. Thank you very much Charli for some awesome tool, and I recommend anyone to have a chat to Charli.

Billy Dawson - Billy Dawson Architect, AUSTRALIA

Client Love

Good God, the process of building a brand was an extremely rewarding experience of introspection, patience and fun!

I learned that your brand and your soul should align. If it doesn’t feel (look) right to you, then something’s off. If your brand doesn’t represent who you truly are, your message will feel fake and un-motivating for you as well as your customers.

Cherie Monteferrante – The Glitter Artist, USA

Client Love

I had no idea how important archetypes were in the branding process. The idea of a personality can be expressed through the brand. It's more than just looking at the colors and the fonts; we worked through how the brand feels and how I wanted the brand to speak. This was stuff I had no idea that a brand was even capable of doing. Charli was able to show me what was possible.

Rose Videler - Intuitive Eating Coach, NZ

Client Love

To work with you for my branding was a fantastic journey.
It was nothing like I thought it would be. It was sooo much better!
I learnt sooo much about myself in the process, my brand archetype and my new brand is totally everything I stand for.

Gigi - Founder of Gigi Web Design, AUSTRALIA

Client Love

Charli was able to bring into reality my brand and identity. A Brand + website that truly represents who I am and what I offer. She's intuitive, asked questions, made suggestions and trusted in her process landing a result that not only connects with my audience but showcases their potential results.